AI, data and automation for the Middle East and North Africa
For clients in the Middle East and North Africa, our team works on site as well as remotely. You can run a project, have a team built and handed over, or start from a ready platform.
A practical delivery view
On site as well as remote
Some work goes faster in the same room. For clients in the Middle East and North Africa, our team works on site as well as remotely. Time on site is most useful when a process has to be watched before it is automated, when several departments must agree a scope, and when a new system goes live. Build work that needs no discussion can continue remotely. We agree the split with you before the project starts, so you know who will be with you and when.
- On-site discovery and process mapping
- Remote build work
- On-site and remote split agreed up front
Services you can use
The full range of our services is available to you. AI consulting and development covers custom AI and agentic automation. Data engineering covers ETL pipelines, data transformation and migration. Intelligent automation combines RPA with AI, using UiPath and Microsoft Power Automate alongside Python, JavaScript and C#. Product engineering covers new products and improvements to existing ones. Delivered work has integrated with SAP and Salesforce, so automation can run across systems you already use. Other tools are chosen for each project.
- AI consulting and development
- Data engineering and migration
- Intelligent automation with RPA and AI
- Product engineering
A team built for you, then handed over
If you want lasting capability inside your organisation, we can build it as a team. On a build-operate-transfer model we set up a global capability centre or an AI centre of excellence, run it, then hand it over to you. We have built and handed over two such centres, each with 80+ people. This suits organisations that plan years of AI, data or automation work and want to own the people, the methods and the knowledge at the end.
- Global capability centre (GCC)
- AI centre of excellence (AI CoE)
- Build-operate-transfer handover
Ready platforms, customised to your business
Some needs are already covered by something we have built. We have three ready platforms, each customisable. ADAM OS is an AI-enabled digital asset and marketing operating system that manages digital assets and co-op marketing between a brand and its network of partners. It runs for a partner network with 100+ dealer partners across 500+ locations. We also offer an industry CRM and a manufacturing ERP. Starting from a platform means you adapt a working base to your own processes and terms.
- ADAM OS for assets and co-op marketing
- Industry CRM
- Manufacturing ERP
- Customised to your processes
Contracts, data and a first step
You can engage us on a time-and-materials contract, an outcome-based contract or a build-operate-transfer contract. Whichever you choose, the same rules apply to your data. We follow a strict no-retention policy, handle your data only with your explicit permission and never share it with third parties. Personal information is kept out of what an AI model is given. Privacy and compliance requirements are agreed per project. A good first step is the free AI readiness report, which asks six questions and commits you to nothing.
- Time-and-materials, outcome-based or BOT
- No retention of client data
- No sharing with third parties
- Free AI readiness report
Questions that come up
Will your team work at our premises?
Yes. For clients in the Middle East and North Africa, our team works on site as well as remotely. Which stages happen on site is agreed for each project. Discovery, go-live and handover usually benefit most from being in the same room as your people.
Which contract models do you offer?
Three. A time-and-materials contract suits work where the scope is still forming. An outcome-based contract suits work with a result both sides can measure. A build-operate-transfer contract suits a whole team that we build, run and then hand over to you.
How do you handle our data?
We follow a strict no-retention policy. We handle your data only with your explicit permission and never share it with third parties. Personal information is kept out of what an AI model is given. Any privacy and compliance requirements specific to you are agreed per project.
What is the simplest way to start?
Answer six questions on this website for the free AI readiness report. The team sends a written report within one business day, covering where you stand today, how your industry is adopting AI, likely challenges and possible solutions. Or ask for a call: a founder takes every first call.
Keep exploring
Let’s talk about your next step.
The workflow, the data and what needs to change.